tothepoint

news
2014

Take a look at our monthly news stories to keep in touch with our recent work, what we've seen and what we'd like to see. You could also sign up to our newsletter for regular updates to your inbox.
12
14

The quote bank (aka our 2015 calendar!)

From mispronunciations to the downright non-sensical, these are all genuine comments from the team (although some members contribute more than others…). We hope you enjoy them and this little insight into our world. Feel free to join in and share your moments of enlightenment on Twitter with #thequotebank or here, where you can also play the quote bank…

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Words of Wisdom

In the last two years the area of Croydon has blossomed thanks to the successful initiatives from Croydon BID, and the Christmas party season is no different with the launch of the recent Wise Up! campaign aimed at keeping the city centre safe and enjoyable for all. The campaign centres around five core themes to…

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Year Ye, Year Ye

January – New Year, New Capital New Capital was the newest product from our client EFG Asset Management and in the New Year they asked us to create an impactful identity and website for their investors. It was essential that the identity reflected the strong research, data analysis and insight that inform the selection of each…

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Digital Corner – Listen to yourself!

There are many easy ways to keep your finger on the nubbin and monitor what’s going on in your online circles, as well as your competitors: Google Alerts Everyone knows about search engines of course. But did you know that you can easily use Google Alerts to notify you of new content online? Log in, build yourself…

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11
14

The In Crowd

Initially the thought of not only understanding the complexity of global and regional approaches in the investment discretionary sector, but also turning it into a functional, engaging brand with digestible infographics that stood out from the competition, made our heads spin. But, after plenty of swatting up (and some invaluable help from the EFGAM team)…

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Mo Mews

‘Tache Tales Green Giants Wedding Bells From Channel to Tape Tunnels Flipping Fun We’ve been sprucing up some old technology with some new technology with our new friends in the good old U S of A and while they’ve been enjoying thanksgiving we thought we’d give you a preview of some early experimentation… We’re hoping…

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10
14

All change

The competition is aimed at 14-18 year olds and challenges them to think of innovative ways to make bus travel easier for people with visual and hearing impairments. The competition is introduced through schools, so the brand needed to be swaggy (that’s slang for cool these days) to attract the students, but it also needed…

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A trained eye

This month the CIPR (Chartered Institute of Public Relations) looked to us to help them refresh their Training division brand look. As a widely recognised style (who could miss that pink!), and part of a suite of divisions all with a similar look, the design needed more of an evolution than a revolution. Using the…

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Autumnal announcements

Make:Shift:Do Let’s press on Fairground Fun Creative Collaborations Refreshingly Similar Building logos for brands is what we do best, but recently as well as creating we’ve been updating, tweaking and refreshing our clients’ existing logos. Part of Samworth Brothers, Bradgate Bakery were looking for a logo refresh. By using clean typography, updating the colour palette…

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09
14

Making Waves

Louise Errington, MBNA Thames Clippers’ Head of Marketing, had worked with us before joining Thames Clippers’ crew and so contacted us to help with rolling out their new logo, which was designed by MBNA’s inhouse team. The ceremonial Champagne is still drying on the bow, but you may have already spotted the newly branded fleet…

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Tickled Pink

You may have noticed little splashes of magenta in our Enews and local area over the past couple of months. This has been our work for our local Business Improvement District (BID), Better Bankside’s 2015 ballot campaign. From a leave behind leaflet, a 2m high roller display to branding a bike, with the BID proposal…

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Fall for our roundup

Pomak and the Painter Over the years we have built up good relationships with clients based overseas, such as New York, San Francisco, Dubai and a little closer to home in Ireland. At the beginning of September, one of our senior designers, Jem, flew over to Dublin to oversee the installation of an exciting new…

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